Your marketing plan in 2022 needs to include a great video marketing strategy. Here are the BIG 5 - five types of marketing videos that will take your business to the next level.

1 | Promo Videos

Promo videos are short and sweet summaries of what makes your business great. They should last 15-120 seconds and showcase the best aspects of your company.

It's a great idea to make a wide range of promo videos that highlight all the different values that you offer your customers.

You can use promo videos in a few different ways -

• Paid ads on social media
• Retargeting on social media
• Organic posts on social media

2 | Brand Message Videos

Brand message videos expand on your promo videos. They should last between 60-180 seconds, provide an overview of what makes your company great, and zoom in on your best qualities.

It's also a great idea to create a wide range of brand message videos. Your main brand message video should give an overview of your business while other brand message videos should expand on specific aspects of your company.

The way you deploy brand message videos depends on your type of business -

• Small brick-and-mortar stores like coffee shops and boutiques rely on getting customers inside their doors to make sales. That means they're better off deploying brand message videos on social media as both organic posts and paid ads.
• Online stores are usually best off using brand message videos on their websites to convince their potential customers to make a purchase.

3 | Testimonial Videos

Testimonial videos close sales. They should last 60-180 seconds and highlight positive (but honest) experiences your customers have had.

You should get as many testimonial videos as you can shoot - at least two is the baseline because it shows you can deliver the goods to more than one person.

Use testimonial videos in a place that makes sense close to the end of your sales journey.

See user acceptance testing.

4 | Content Videos

Content videos build relationships with your customers. Those relationships turn into sales. They should vary in length depending on your topic, cover topics that your customers find interesting, and cover topics related to your business

How does this lead to sales? If you're adding value to people's lives for free, those people will remember you the next time they need something you offer.

Make content videos a big part of your marketing strategy by deploying them on social media and your blog.

Businesses that adopt smart video marketing strategies will have an outsized impact on their markets over the next ten years.

What does your video marketing strategy look like?

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